Our first tracksuit collections were designed with soft cotton and luxurious leather with gold embroidered logo detailing. Yes, I’m always travelling and wanted to create a comfortable tracksuit, with added detailing that defined casual but you still felt smart. The designs comprise evident sports luxe inspired pieces – is the functionality and comfort of sportswear a founding principle of Manière De Voir? Everyday I’m looking for new things to learn, to help take the company forward. I’ve learnt a lot of the Adobe programs and relevant software from YouTube tutorials and applied it to the brand. Having not studied fashion design I took it upon myself to learn and teach myself new skills. Not necessarily, from a young teen I always wanted to dress cool and have always been into my personal style. How did you make the transition from sports to fashion design? Were there evident links between the two? We love to listen to our customer, knowing what they would like us to create and encourage them to get involved online. We aim for high social engagement through showcasing our new releases, competitions and fashion bloggers who style Manière pieces. Interacting with our customers is a crucial part of the brand, without them there is no us. The brand has developed an impressive following – is this relation with social media an important asset to Manière De Voir?ĭefinitely. My vision has a lot more to offer and hopefully this is just the start. I think the success has come from giving people who desire contemporary trend-led fashion and designs with an extra MDV touch at an attainable price. I always believed in the concept of the brand and have always thought that if you’re going to do something, aim big! The growth of the brand has been incredible nearly everywhere I go I see people wearing Manière De Voir. The growth and success of the brand has been impressive – did you anticipate such a rapid expansion? What made the success of the brand, do you think? It’s been just over a year and the success we’ve had has been great and inspires me for what’s to come in the future. At first I was dismissive, but after looking into brand names and wanting to incorporate my vision I chose Manière De Voir, which means ‘Way of Seeing’ in French. He was 18 months into his company and suggested I should start my own fashion brand. I started Manière De Voir after my best friend Lewis Morgan was building his brand Gymshark. Hi! I’ve always enjoyed fashion and take an interest in what I wear. How did Manière De Voir come to be? What decided you to launch the brand?
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |